Korea Tourism Organization Launches New Global ‘Come Play With Korea, K-VIBE FESTA’ Campaign Using Metaverse | Your money

SEOUL, South Korea – (BUSINESS WIRE) – November 23, 2021–

The Ministry of Culture, Sports and Tourism (Minister Hee Hwang) and the Korea Tourism Organization (President Young-bae Ahn) have launched a new campaign “Come and play with Korea, K-VIBE FESTA” using the Extended reality (XR) metaverse platform to deliver a new travel experience in Korea before traveling in person. Korea has gained more attention since the launch of the “Feel the Rhythm of Korea” series last year with songs such as “Tiger is Coming Down”.

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A new “Come and play with Korea, K-VIBE Festa” campaign using the metaverse platform on extended reality (XR) to deliver a new travel experience in Korea is launched. As part of the campaign, the Korea Tourism Organization showcases Korea’s various attractions with “K-Travelog”, the Korean virtual travel experience platform, and offers the “K-VIBE in ZEPETO” program which connects 3D avatars to Korea’s representative tourist destination, Gyeongju. In addition, a “K-VIBE Concert” with top K-pop artists will be held with Korean local attractions (K-Local) implemented on XR in the background, to display the charms of Korea. (Graphic: Business Wire)

With the new campaign, the Korea Tourism Organization (KTO) is using the metaverse to present the unique characteristics and charms of each region to users around the world.

As part of the campaign, KTO showcases Korea’s various attractions with ‘K-Travelog’, the Korean virtual travel experience platform, and offers the ‘K-VIBE in ZEPETO’ program that connects 3D avatars at Korea’s representative tourist destination, Gyeongju. In addition, a “K-VIBE CONCERT” with top K-pop artists will take place with Korean local attractions (K-Local) implemented on XR in the background, to display the charms of Korea.

Through K-Travelog, KTO offers a chance to experience Korea indirectly with a personalized itinerary. Various attractions and restaurants in cities across the country including Busan, Andong, Gyeongju, Daegu, Yangyang, Seoul and many more will be featured on its official website (www.kvibefesta.com), which opens on November 16, 2021. users can take a trip itinerary and plan their next dream trip to Korea.

In addition, the Korea Tourism Organization will use the images of the campaign participant to create a travel video, which will be given to the participant as a gift. Thanks to the video, participants can feel as if they are actually in Korea. Participants will also have the chance to receive a “K-Random Box” containing limited edition products of Korean cultural items and K-pop artists. On the campaign page, a “Fan Letter Event” will be organized, where users can select an artist and a location they wish to travel with in Korea.

In K-VIBE in ZEPETO, which is connected to ZEPETO, Korea’s most famous metaverse platform, KTO recreates Gyeongju, a city full of splendid heirlooms of the Silla Kingdom. Users can see popular attractions such as Hwangridan-gil Street and Gyochon Hanok Village, as well as historical attractions such as Cheomseongdae Observatory, Cheonmachong Tomb, and Poseokjeong Pavilion. In addition, trendy places such as Hwangnam Bakery and Yangji Dabang will be featured to support small business owners and arouse the curiosity of users.

The K-VIBE CONCERT, which will be held using XR, the core technology of the metaverse, is expected to show the beauty of Korea all over the country and immerse users around the world in the charm of Korea. The concert, slated to take place in December, will be broadcast live in a studio in real time for approximately 80 minutes and will feature K-pop artists and attractions across Korea including Lotte Tower, Insa-dong and Yangyang. Surfyy Beach.

Choongsub Oh, director of the brand marketing team at the Korea Tourism Organization, said, “The metaverse is a new ecosystem that can break through national boundaries and make everyone’s dreams and experiences come true. Through this metaverse campaign, we will be able to provide people around the world with opportunities to immerse themselves in new Korea travel experiences and dreams of visiting Korea. It also gives the nation the opportunity to show leadership in the metaverse market. “

See the source version on businesswire.com: https://www.businesswire.com/news/home/20211123005618/en/

CONTACT: Korea Tourism Board

Brand Marketing Team

Choongsub Oh

+ 82-33-738-3331

[email protected] Nam

+ 82-33-738-3335

[email protected]

KEYWORD: SOUTH KOREA UNITED STATES NORTH AMERICA ASIA PACIFIC

INDUSTRY KEYWORD: TECHNOLOGY MUSIC DESTINATIONS HOLIDAYS ENTERTAINMENT TRAVEL THEME PARKS ONLINE MOBILE ENTERTAINMENT OTHER COMMUNICATIONS EVENTS / CONCERTS OTHER TECHNOLOGY COMMUNICATION SOFTWARE AUDIO / VIDEO INTERNET OTHER ENTERTAINMENT

SOURCE: Korea Tourism Organization

Copyright Business Wire 2021.

PUB: 11/23/2021 9:00 a.m. / DISC: 11/23/2021 9:01 a.m.

http://www.businesswire.com/news/home/20211123005618/en

Copyright Business Wire 2021.


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