Protective Life Corporation Unveils Its First Sustainability Report, “Because We Are All Protectors”



BIRMINGHAM, Alabama – (COMMERCIAL THREAD) – According to recent launch a new brand identity, Protective life insurance company (Protective), a wholly-owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE: 8750), today announced the release of the company’s 2020 sustainability report, “Because We Are All Protectors.” . The inaugural report details the actions, progress and achievements resulting from the company’s sustainability strategy.

In 2020, Protective renewed its focus on sustainability, including environmental, social and government (ESG) and corporate social responsibility (CSR) initiatives, and with the engagement of key executives, laid the groundwork for a fuller integration of these initiatives into its activities.

“Protective embraced change and thrived throughout its 114-year history. That’s why, since our founding, we have strived to create and advance a sustainable business, ”said Scott Adams, Executive Vice President of Protective, Corporate Responsibility, Strategy and Innovation. “At Protective, we strive to embed sustainable practices into our organization, because we know that a sustainable business means keeping our promises to our customers, providing opportunities for continued growth and living our purpose as protectors.

The report brings Protective’s sustainability strategy to life, aligned around three main pillars where Protective has the greatest opportunity for continued growth and impact – business areas, people and community, with a focus on diversity and inclusion.

“Protective has always been committed to doing the right thing, and our sustainability strategy is an intrinsic part of who we are,” said Rich Bielen, President and CEO of Protective. “At Protective, we are committed to serving as protectors not only of our customers, but also of our business, our people and our community. This is why we do what we do: because we are all protectors.

Underlining Protective’s continued commitment to living its values, the company’s impact in 2020 unfolds in the pages of the report, including the highlights below:

  • Business: Paid $ 5.7 billion in claims to 276,000 customers, including $ 350 million in COVID claims to 4,200 customers, and continued energy conservation efforts across all of its offices.
  • People: With a focus on employee support and customer service, Protective has moved 95% of its workforce to virtual, while providing 80 extra hours of paid time off for COVID-related issues, increasing personal connection via virtual town halls and coffee discussions, and by increasing its minimum wage to $ 17.50 (141% higher than the federal minimum wage).
  • Community: Supported 248 different organizations across Protective’s footprint through virtual volunteering efforts and financial contributions, including $ 4.5 million in Foundation donations to advance causes with impact in the fields education, economic development, arts and culture, health and the environment.
  • Diversity and inclusion: Dedicated 30% of the Foundation’s dollars to causes promoting social equity. The company also focused on developing a diverse talent pool, including donating $ 1 million to the Culverhouse College of Business at the University of Alabama to attract and accept more under-represented students. in a business school.

Be a part of Protective’s sustainability story by downloading and learning more about

About Protective Life Corporation

Founded in 1907, Protective Life Corporation (Protective) is dedicated to helping more people achieve protection and security in their lives. Through its life insurance, annuity and asset protection solutions, the Company helps more than 12 million people protect what matters most. Protective’s more than 3,500 employees put people first and deliver on company promises to customers, partners, colleagues and communities because we are all protectors. With long-term focus, financial stability and a commitment to do the right thing, Protective, a wholly owned subsidiary of Dai-ichi Life Holdings, Inc. (TSE: 8750), has reached over $ 130 billion. dollars in assets as of June 30. , 2021. Protective is headquartered in Birmingham, Alabama, and relies on both a strong virtual workforce and major sites in Cincinnati and St. Louis. For more information on protection, please visit


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