The Hive Wins Ontario Lottery and Gaming Corporation Account

The Ontario Lottery and Gaming Corporation has chosen The Hive as their referral agency for all Sports and Betting. The expanded mandate includes all retail and digital sports properties, digital casino and digital lottery.

Maxine Chapman, VP of Brand and Chief Marketing Officer, said, “The Hive has continued to impress us both in the the work they have done to launch our Proline+ digital sports betting platform, as well as their deep understanding of the evolution of digital gaming platforms and the new regulated gaming market in Ontario.

“OLG has been an incredible partner to The Hive through the work we did together on Proline,” says CEO Jared Stein. “Being assigned assignments in new areas of digital growth for OLG is both humbling and a confirmation of our agency’s position in the marketplace.

“The work we have seen coming out of the Hive over the past year and a half has been nothing less than amazing. It only reaffirmed our decision to continue growing with our partner,” said Yvonne Leung, Director of Marketing Communications. “As creative partners, they’ve been incredibly open to being pushed into exciting new territory.

This is a huge vote of confidence and signals a deep desire to keep pushing the boundaries. We couldn’t be more excited to tackle this next adventure!” added Dustin Rideout, Partner and Chief Strategic Officer.

The Hive is currently working on new campaigns for Proline, Proline+ and sports partnerships, which launch this fall. Onboarding is also underway for new assignments in digital casinos and digital lotteries.

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